The question simply is, do you start the old process running again, or do you change things around?

One of the big problems is that many people at this time of year are still feeling as if this is a bit of a new start. The resolutions could still be current, the intentions to do things in a better way are still there.

Which means they are looking at life – and business – in a different way.

That in turns means that an advert style or approach that you have not tried before could do well at this moment if you use this as an opportunity to change.

a) Doing an email advert instead of direct mail or vice versa

b) Changing the way your blog looks – either with a new layout or a different approach to the text

c) Talking about something else in your advert – something you have not talked about before.

d) Or change the style – if you are always impersonal, try being personal. If you pack the advert with pictures, try a different approach with a mostly text orientated advert.

As always if you would like to get an outsider’s view on your advert or your advertising approach you can give me a call and I’ll be happy to talk through the general points, or if you want to forward me a copy of a particular advert I will have a look at that and call you back. You don’t have to take any notice of what I say, of course, but you never know, it could help.

Tony Attwood
01536 399 013