Very interesting piece in Marketing Week about selling to a certain age group, bringing the clear message, “sell on interest not on age”.

Just because you are at a certain age, does not mean that you behave in a stereotypical way. Indeed as a person of a certain age, I know that I have some friends who have adopted retirement complete with gardening and garden slippers, while I have others who go out jiving four nights a week. I have some acquaintances who quite like a saunter through Readers Digest and others who are perfecting their collection of Bob Dylan posters.

Treating to treat people by age is fraught with dangers.

Here’s the piece http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=64233&d=254&h=5&f=3&nl=BN&ln=11020901