The factor that marks the current market place is that some firms are finding their advertising is becoming less and less productive, while other firms are finding that they are getting better and better response rates from each advert.

I’ve been looking into this, and have reached the conclusion that companies that change their style of advertising to overcome growing customer resistance are doing well.

The whole argument is set out in a short report which is part of the new “How To” series of reports being prepared by Hamilton House Mailings. You can read the report by clicking here.

Tony