According to new research, companies are getting more concerned about the effectiveness of their email marketing. And I have to say, from what I am seeing, I think they are right to be so. But it is possible to do very well from email marketing.

44% of people who responded to the third annual Email Census by Econsultancy and Adestra, said they were worried, as opposed to 32% last year. 69% of email marketing agency people said this was a problem as opposed to 53% last year.

I believe that many companies don’t have a proper thought through strategy for email marketing, and instead just say, “budget is a bit tight so we thought we would do email”. And when that happens, usually it does not work at all.

There is no doubt at all the email can work – but it takes a bit of care over the way the advert is presented, and style of communication.

The tragedy of email marketing is that just knocking out an email advert to save money generally results in very poor results, and that results in the advertiser believing that “email doesn’t work” when in fact it can work with a bit of care and attention.

Perhaps the biggest problem is that around 98% of email marketing that we all see each day is fairly awful – and although no one deliberately copies mistakes, it can become easy to believe that this is how it ought to be done.

If you would like to discuss email marketing and how it can work, do give me a call. No cost, no obligation, and I’ll willingly tell you all I know about the subject (although that could involve a long phone call.) Or you can email me a copy of your email ad and I will call you and tell you what i think.

You don’t have to take any notice but it might help

Tony Attwood 01536 399 000