If you have a promotion that you want to send out to customers and potential customers, you are always very welcome to send it to me, and I will call you back with my thoughts.

And when that happens one thing I often find myself recommending is that you keep the leaflet you have produced exactly as it is, but add a sales letter over the top.

The reason is simple – sales letters can be changed readily, they don’t involve huge design costs, and they can have an enormous impact on the sales by setting the reader in the right frame of mind to take in the brochure or catalogue.

Of course not every sales letter works, and I often find myself having conversations with people who tell me that they have “tried the sales letter approach and it didn’t work”. I can well believe that because getting the sales letter right is an art form in itself and it took me several years to perfect.

If you would like to know how to write the perfect sales letter and how it can double the response rate of your next mailshot, please take a look at this link

If that link does not work, go to www.hamilton-house.com and click on the How To option on the left, and then scroll down the list of articles until you find “How to write the perfect sales letter.”

It will take about 10 minutes to read – and could indeed change your whole approach to marketing.