Tony Attwood's Blog

Results from Epsilon’s Email Study this month shows spam makes up most email messages, especially in North America, where consumers report receiving an average of 169 spam emails each week. Other major users are retail offers, business/work emails, personal emails, newsletters and account statements.

While this survey only covers consumer mailing and is US based, I think there are lessons to be learned for UK email and for B2B.

The report says that the “from” line is significantly more important than the subject line.

The importance of the “from” line has grown over time, from 60% saying it is important in 2002 to 68% in 2009. In contrast, the importance of the subject line has declined, from 35% in 2002 to only 26% in 2009.

The most common actions taken after receiving permission-based emails are clicking on a website, entering a sweepstakes or promotion, and watching a video clip.

About the survey: The research for the study was conducted in April 2009 by ROI Research, and compiles data from 4, 084 responding consumers in 13 countries: US, Canada, China, Singapore, Hong Kong, Australia, India, Malaysia, Japan, UK, France, Germany and Spain. The panel of participants includes consumers who have an active email account and receive permission-based email.

Tony

For more information please call me on 01536 399 000 or email Tony@hamilton-house.com

Email 10,000 potential customers for £20.

Sending an email to your potential customers is probably the lowest cost form of marketing that you can undertake.

But there’s a few technicalities on the way – which is why we have set up Hamilton House Email 10,000 as a way of overcoming all the problems.

All you have to do is supply us with the email, either in Word or in HTML and we send it out, for as little as £20 for up to 10,000 addresses.

Here’s the details of all the prices…

Initial set up of the system (including building an automatic unsubscribe option so that anyone who doesn’t want to receive emails from you again just clicks once and is removed from the list)… £100 one off payment

Set up a subscriber’s page so that people can join your list on line if they wish without any further action from you)… £50 one off payment

Add new subscribers from a spreadsheet provided by you… £30 for each spreadsheet

Provide you with a proof of an email ready to be sent… No charge

Transmit an email provided by you in the agreed format… £20 to 10,000 addresses

Supply report of number of statistics after each transmission… £5 per mailing

Monthly fee to maintain and backup the list… £10 per month

Setting emails not provided in the standard format, proofing etc…. Price on application

To talk this through, discuss the details, and find out more, please call 01536 399 000 and ask for Tony, Stephen, Laura or Sam. Or if you have specific enquiries please email Tony@hamilton-house.com

What addresses can I send to?

Email 10,000 can be used to send emails to a list of potential customers you have obtained, or a list of people who have enquired in the past. If you don’t have such a list we can help you locate and build the list.

A postscript.

Sometimes we hear people say “I could do this myself”. And of course you could, but just before you do, consider these points…

You will need some software that will handle bulk mailing, you need to be able to handle requests to come off the list automatically, and you need to be able to put new people on the list easily.

You’ll also need the software that allows you to control who the email appears to come from, and where the replies go to, as well as software to track how many people open the email, and how many click on the link in the email to your web site. And most important of all you need to ensure that your internet service provider isn’t going to shut you down when they see you sending out regular bulk emails!

Tony Attwood

01536 399 013