Strangely, for many companies the most valuable type of marketing list and the most under-used type of marketing list are one of the same thing.

Indeed, so underused is this email list that it is often ignored completely.

The list I have in mind consists of three groups of people:

1. The people who have bought from you in the past year or two

2. The people who have enquired of you, even though they have not bought. (These might be people who have asked for a quote or have simply emailed in to ask about a product).

3. The people who have clicked through from an email onto your website.

If you can put a list of these people together, and add to the list regularly, then you have in place the most responsive list imaginable.

Of course, certain safeguards have to be built in. If you are using email you need to ensure that there is an automatic opt-out process that works, and that the same address doesn’t appear twice on the list.

But with these built in you can set up your list of existing enquirers, and then keep adding to it. Occasionally you can do an advert to a cold list, and pick up all the people who clicked through from your advert to your website.

The only other issue is, what do you say to them? The best answer is to try and find a topic that not only advertises your services but is also interesting to read. Something of benefit to the client in fact.

If you would like an example or two, give me a call and I will talk through with you what could be done and send you an example of how I have written such pieces in the past. Although I would stress, the service can operate without my input as a writer.

The prices when using this approach via email are very modest, and the response rates can be very good indeed. I’m not putting the prices in here because there are all sorts of variations in this type of work, so we tend to quote each one individually, but I can promise that you will be reaching potential customers for under 1p each, including all the above services, and sending the emails out.

If you are interested please call me or one of my colleagues on 01536 399 000, or email me details of your requirements and I will give you a quote.

Tony@hamilton-house.com