There is a book by Geoffrey Miller Spent: Sex, Evolution and the Secrets of Consumerism. which seems to argue that people in develop an intuitive understanding of behaviour through their experience of selling stuff.

Well I suppose some do – but when they do, they don’t make much of a fist of it, because it is also vital to know about the psychology of perception – at least when sending out emails and direct mail.

People do not read messages as we expect them to – and unless one has mastered the psychology of perception then one can’t expect to get the maximum out of a message. If you don’t know how colour affects the way people see a message then you could be using completely the wrong colours.

The whole theory of the psychology of perception is on www.theory.bz – but there is also a complete index to the leading articles on http://www.theory.bz/factors.html

If there is any issue you would like to talk about from that site, do give me a call
Tony
01536 399 013
Tony@hamilton-house.com