It is interesting that for once political parties are getting interested in what creative people do. Indeed I can’t think when it last happened.

Personally I am not sure I want too much interest in creativity from government, but still, it is nice to be recognised as actually existing.

Addressing delegates at the ISBA conference in London on 18 March the shadow culture minister Ed Vaizey has said the self regulatory system administered by the Advertising Standards Authority is working well and there is no need to change it.

The shadow minister also assured marketers that the Conservative response to the “emotive” issue of marketing to children would be considered.

This is utterly different from the speeches of David Cameron who has recently called on marketers and broadcasters to “think about the messages that you’re putting out to our children” and aggressively attacked what he called the “offensive marketing tactics” used by some companies. He has demanded new arrangements allowing parents to protest against adverts more easily.

Cameron’s view to me seems to be in line with the long term demonisation of people who write adverts – I get the feeling we are seen as some sort of horned beast skulking in the corner, saliva dripping from fangs, forcing unsuspecting ordinary folk to buy stuff.

Except if a creative person writes a party political ad.

And I am not myself being party political here. I’ve never seen a broad understanding of creative advertising within any party.

Which is probably why no one has ever asked me to contribute to a political campaign – but I have written a lot of other things. If you’d like me to review anything you are putting out, and have a jolly chat on the phone, give me a call. 01536 399 000.

Tony Attwood