According to another report, Blogging is another online tool overlooked by many companies – even though it can lead to huge additional sales (according to research by Investopedia).The Investopedia research relates exclusively to online retail outlets, and I’ll give the details of this below, but there’s more – and it affects all companies.First the Investopedia findings…

Of the top 100 internet retailers of 2009, 44 of them had a blog and just 36 posted on a frequent basis, it said. “Investors rightly should expect retailers to do everything in their power to drive traffic to their online stores including the use of blogging. It’s a critical piece of the e-commerce puzzle and many companies still are dropping the ball.”

Amazon, for example, writes 13 blogs.  The commentary says, ”If Jeff Bezos and company see the benefits, everyone should. Ignoring his lead is like a musician not listening to the musical advice of Sir Paul McCartney. It’s just plain dumb.”

Actually as one who spent the first half of his working life as a professional musician (before becoming a writer) I am not at all sure about the McCartney reference – but I take the general point.

I’ll come back to this in the next posting, adding the findings I have found.

Tony