I was writing previously about the great benefit of blogs to companies, and the fact that most firms don’t use them…

One problem I believe is that there are so many ways of writing successful blogs – and what can often happen is that a company can look at a successful blog and then say, “Oh that wouldn’t work for us,” assuming perhaps that what they have seen is the only route forwards.

What one needs to do is to read a lot of blogs on different subjects and find out the ones that appeal.  Or alternatively, give me a call to discuss blogs (01536 399 013).

One can do stories, background insights, serious analyses, occasional commentaries – they all work.  What they all have in common is that they give a different dimension to one’s work and sale offering.   For example you might be selling a product by giving technical details of what it does – and that will appeal to many people.  But with the blog what you can do is talk about the background – engage the customer in the ins and out’s of what you do.

And they work because people come to like your style, and because others go back and find your work through its listing on search engines.

Here’s a very brief intro to the world of blogs.

If you would like to see a couple of samples of how blogs can be written, do give me a call.

Tony Attwood

Hamilton House Mailings Ltd reg number 2444392 VAT 354907535GB.  Phone 01536 399 000.