Businesses that have blogs do better than businesses without.  And those with a number of blog articles above a critical threshold, do even better.

Businesses with blogs generate 67% more online leads than businesses without blogs. Blog size does matter – and not only is it good to have more, rather than fewer articles on the blog site, the effectiveness of the blog rises ever faster as more and more articles are put on the site.

These findings come from a report from Marketing Charts (full link at the end).

In addition, other sites are more likely to link to a blog that offers a steady stream of content. This has the effect of taking the site up the rankings, and of course bringing in more customers.

Businesses with blogs of 24-plus articles are more likely to be committed to updating their blog frequently and, thus, are likely to generate more traffic from referring sites.

Once blogs reach the 12-23 posted article threshold, the number of leads it picks up rises, and the rate of increase in the number of contacts from new customers rises faster than the number of articles on the site up to about 52 articles.

Based on its research, Hubspot offers the following advice to business bloggers:

The articles need to be informative and give background on issues relevant to the company, and of course need to use keywords that people search for via Google.

Always seek out inbound links to your site from other companies. These are a central factor in Google’s ranking. Other related sites are likely to link to a blog that provides interesting and fresh content.

Work hard to increase repeat visitors by putting up exciting and interesting information daily. There are a number of basic IT training courses available that would help you develop your computer and blogging skills. These skills would then enable you to develop your own company blogs and inform your customers about any updates.

Source

http://www.marketingcharts.com/interactive/bigger-business-blogs-better-lead-bringers-12605/