I have been banging on about the fact that advertising has changed dramatically in last couple of years for so long, that it has begun to seem like a very old story, and I’ve almost let it drop.

But I’m back to it because I’ve just spotted an article on a marketing web site that uses the phrase “Agile Marketing”.

That’s rather good, and I must admit I wish I had thought of it.  I didn’t, but still, I don’t mind taking someone else’s phrase if it proves the point.

Agile marketing not only makes the point that marketing has changed but adds in the concept that it is continuously changing.   It works around the premise that fashions, trends, outlooks, styles, visions and everything else, change faster and faster all the time.

So if you do tear up the copy you used two years ago and start again (which is a good thing to do) you will need to do the same again next year.

Even if you sell into a conservative industry where change may seem slow, and where everyone knows everyone, there is still a need for change, and the speed of change is increasing all the time.
My view remains the same (although in an era of Agile Marketing, maybe that is a worrying concept in itself).
Everything is changing, faster and faster, and if your advertising is not changing to keep pace with modern views then it will look outdated and irrelevant very quickly.

This is probably why blogs are so successful at the moment -because they allow us to develop and progress week by week, or even day by day, as new copy is written.

If you would like to talk about any of this, do give me a call on 01536 399 000 or email me on Tony@hamilton-house.com

I look forward to hearing from you.

Tony Attwood