If you have a website you can set up a blog – all you need is a free Word Press blog (you can get one from http://wordpress.com/) and a regular stream of text.

The only problem is time – as with all free software there is stuff to learn and time to be spent getting the hang of what the process is all about. And as for writing it can take time to write the blog and to find out what sort of articles attract the audience.

There’s also the issue of gathering an audience – although if you are publishing interesting material readers will find you. (There was a piece on this recently on the Creative Direct news group, but if you missed it, give me a call on 01536 399 000 and I’ll talk you through it).

If you want some help, even then the cost is quite modest.

Hamilton House can help you set up a blog – and can help you develop the sort of content on it that will generate interest from readers, create more readers, and take you up the rankings.

The cost for buying a web address, installing the program and setting up the whole site is just £75.

In addition there is an annual charge of £15 per annum for housing and maintaining the site.

If you want to have a home page on the site separate from the blog, this can be added for a further £15.

These costs include a short discussion (normally around 10 minutes) on the phone to show you how to put copy onto the site. You’ll end up with a site of the style of this one – although with a different “look”.

Alternatively if you would like us to write copy for your blog and then upload copy ourselves so you don’t have to use the program, this can be done. The cost of writing the copy is usually around £400 per month, with us writing a piece each week. The charge for uploading the copy is £15 per month.

Blogs come in all shapes and sizes. If you want to see how far we can go, and how a blog looks when aimed at a very different audience take a look at another of our ventures: www.blog.emiratesstadium.info

And if you want to know more, please email me Tony@hamilton-house.com or call 01536 399 000