Sometimes one can get so far into running a business, or a particular aspect of the marketing, it is difficult to see the overall picture.

So here’s my attempt at the ten things we should all be doing all the time…

  1. Marketing review – a constant look at what we are doing to see that it makes sense, and is working. As in “why are we doing that?” and “why aren’t we doing that?”
  2. Writing direct mail copy, email copy, website copy – the copy that we believe work.
  3. Developing and promoting the company blog, so that the emails we send out potential and current clients can be put on line and pick up more potential clients as people search every day for key words on Google etc.
  4. Researching direct mail and email lists of potential clients – unless you really do have the personal email address of all your potential clients it is an on-going task.
  5. Managing these lists and despatching direct mail and emails to potential clients on a weekly basis. Not heavy “buy now” messages, but background that ensures that they are interested in who you are and what you sell.
  6. Research into customer attitudes to your product, so that you know what people think of you and your products or services, and you can adjust your marketing accordingly.
  7. Competitor research, so you know what advertising your competitors are doing this month.
  8. PR campaigns, to ensure that your company name is being featured in magazines and the press.
  9. Search engine optimisation, to ensure that your company comes up near the top when someone searches in the right way.
  10. Experimentation – just try something different and see what happens – but while not letting this interfere with everything else you are doing.

I hope that helps as a check list. It actually comes from our Velocity programme (www.velocity.ac) and was put together from our experience at working with clients over a period of time.

Any questions – do give me a ring – 01536 399 000.

Tony Attwood