The standard sales letter that goes out with a catalogue begins…

“I am delighted to enclose a copy of our new catalogue.”

It then goes on to tell you what you will see on page 99 of the catalogue etc etc.

The Toppled Bollard blog today contains an alternative version of the letter that goes out with the catalogue. When we used it a few years back it had a huge impact.

It’s on http://www.blog.toppled.info/2010/05/19/how-to-send-out-a-catalogue-and-make-people-read-it/

Tony