One of the services that Hamilton House has added to its Velocity programme is that for raising the profile of web sites on the internet.

One of the key areas we focus on in such work is “keywords”.  These are words or phrases which are critical to the success of all advertising on the internet.  The argument is that the more you can use keywords within your articles on your web site, the more people will find you.

A great keyword (or key phrase, to be pedantic) is:

  • Ideally, 2-3 words long
  • Specific to your product or service
  • Directly related to the interest of readers

The way to find the right key words is by writing down both the key phrases that describe each category of your business as well as the key phrases that you believe people looking for your sort of product would look for.  (This is one reason why having an outside company take a look at the product is helpful.  Because we are outside of your organisation, we will be thinking afresh as to how we would search for products or services related to your area.)

Somehow within the articles on the web site we need to include all brand and product names as well as plurals, synonyms and alternate spellings for each word or phrase. Keywords that are very generic, irrelevant, or obscure tend not to help much.

There can be a problem however if you force the key words into your text.  They need to come in naturally so that they don’t interfere with the flow.

You can find out how well your article is working by setting up a system on your web site to measure the readership of an individual page, and then see which pages get the most hits over time – and plot that against the key words you have used.

If you would like to know more about Velocity as a marketing programme the details are on www.velocity.ac – and if you want to know more about blogs, emails and key words, do give me a call on 01536 399 000.

Tony Attwood