Experimentation.

Unfortunately for many companies the reverse seems to be the case – with firms saying, “let’s do the same as before” when advertising isn’t working.  But doing the same as before generally doesn’t work – whether it is in difficult times or not.

Of course if you are in one of those companies that does find that doing the same as before in terms of marketing really does make it all happen for you, that’s fine – you don’t need Hamilton House.

But if not, then experimentation is the key.

The great thing about direct mail and email marketing is that it is possible to experiment without causing any problems.  You can send out a modest number of mail shots or emails and if the advertising doesn’t work, then fine, you try something else.

Indeed if you have your own list of potential customers and a system set up to ensure that your list is not blocked by recipients, then experimental marketing through email can be a very modestly priced approach.

If you would like to discuss ways of building a list of potential clients, of running your own transmission software, or of sending emails through HHM, or indeed if you want to talk about the experiments we’ve undertaken which have produced great results, please do get in touch.

01536 399 013.

Tony Attwood