I wrote the other day about the fact that many of the people who talk to me about marketing don’t have an overall plan.   Their focus is entirely on one element of the issue: the media.

This is, I believe due to the fact that many companies that sell mailing lists push their mailing and email lists to the exclusion of the rest of marketing – leading to a view that if you just get the medium right, everything else will be fine.

To my mind marketing is not complex, but it does consist of three inter-connected sections, and if one ignores any of these sections the resultant marketing is far less effective than it might otherwise be.

To make this dead simple the three part approach can be seen as

1,  Making the product’s benefits plain, and making it easy to understand and easy to get going

2.  Taking the message to potential customers in a way that makes them read your message and instantly understand what you are talking about.

3.  Staying in touch with existing clients, ensuring they are happy with you, getting them to pass the message on to others, and encouraging them to return to you to buy more.

This is what we set out to do with Velocity – the programme where we work with clients on a month by month basis.    We would never claim that this is some form of incredibly complex marketing – it is not.  But because of the pressures of everyday work it is easy to forget the three stages and just focus on one of them.   If you find this approach interesting do have a look at http://www.velocity.ac/business.html which sets out some of our ideas – or give me a call on 01536 399 013 and I’ll be happy to talk this through.  No obligation, no charge – always happy to chat.