Following the last round of upgrades and changes by Google, experts in the field of search engine optimisation have been mulling over the effect of the changes.

One of the main areas of interest has been that sites that have a more diversified pattern of high ranking links from other sites to their own site are doing better.

The feeling is that Google is that if you have links coming in from specific pages of a web site, they are more likely to be real, (rather than people just saying “hey can I swap page links with you) if they come from a specific page.

So if I writing about different styles of dancing and I link from my article to a specific page on someone else’s site which exemplifies the point I am making, then that link in to that site is of extra value.

Now if I am writing for a page with a page ranking of four (which is good and means you are probably getting 200,000 visits or more in a month) that is going to help the site I link to.

There’s a further point – sites that regularly produce new content and then receive links from other sites turn out to be the most successful.

So it is good to be in touch with people who might link to your site, and encourage them to do so – especially if they will directly link into a page.

Work of this nature is part of the Velocity programme within Hamilton House.  If you would like to know more please visit www.velocity.ac or call me on 01536 399 013.