Royal Mail is offering firms that are new to direct mail or who have not used direct mail for two years or more discounts of up to 25% on their postage.

The actual details are: 25% credit on the first mailing, a 20% credit on the second mailing and a 15% credit on the third mailing.

The credits are then applied to your Royal Mail account (or if you don’t have a direct account, we’ll hold the credit for you so that you can claim it on subsequent mailings).  The credits are on top of the regular Mailsort and similar discounts.

As always with these things, there are terms and conditions, but from past experience with Royal Mail the best way to look at this is to put forward a plan to Royal Mail for their OK.

If you haven’t used direct mail at all, or haven’t done a mailing for a couple of years, this is worth a try.  But actually even if you have, I’d still say, direct mail looks a good option at the moment, since the volumes going out are now so much lower than they were three or four years ago.

To talk through a possible campaign please do call 01536 399 000.

Tony Attwood