Can anyone remember your sales letter from six years ago?
I’ll repeat that subject: “Can anyone remember your sales letter from six years ago?”
That question is so odd, so bizarre, so downright silly, you might not even want to answer. A sales letter is, well, you know… something that is here today and gone in 20 seconds.
Remember one? Why would they ever remember one?
Because in remembering a sales letter the individual will do something far more interesting – he/she will remember you, your company, and everything good about you. Remember that sales letter for six years and a person will think so much of you he/she will be ready to buy.
But is it possible to remember a sales letter for six years? I repeat: “A sales letter”!?!?!?!?!
I have proof that it is possible, for a company has just got in touch with me, told me about the sales letter from six years ago, and asked for the rights to reprint it.
The whole story, plus the sales letter, are now on the internet. http://www.blog.toppled.info/archives/116
If you would like to talk to me about how you can have sales letters for your company that people remember for six years, call me on 01536 399 013. Or email Tony@hamilton-house.com
Tony Attwood