I have been banging on and on for years about the need for companies to gather their own list of potential customer emails, and mail them each week.

So it was interesting to see an interview with The Telegraph, with Sir Martin Sorrell saying that customer insight accounts for about £4.5bn to £5bn of WPP’s revenue.

“It’s about understanding the importance of data”, he says

WPP bought market research company Taylor Nelson Sofres in 2008 for £1.2bn to boost its data business. It also recently bought US data company I-Behavior.

Maybe I was right after all.

If you want to talk about building email lists of your potential clients, give me a call on 01536 399 013.

Tony Attwood

Hamilton House Mailings Ltd reg number 2444392 VAT 354907535GB.  Phone 01536 399 000.