If there is one simple way to differentiate your company from your competitors it is by doing advertising that is utterly different from everyone else’s.

And if there’s one way of being different from everyone else, it is by telling stories.

There are several ways in which this can be done, and I won’t bore you with all the details now, but I am very happy to share examples with you.

The reason this works so well is that most of us like light humour, and such adverts are rare.   The rarity value comes from the fact that very few copywriters tackle this approach, and very many advertisers are worried about humour – even light humour, so they become afraid to try it.

If you would like to see an example of our approach to making the most unlikely of products amusing in a way that reflects positively on the company selling them, drop me an email and I will send you a sample back.

If you would like to talk to me about how I would make your product or service humorous while preserving the good name of your company, give me a call on 01536 399 013.

And if you would like to see an example of one of our pieces advertising Hamilton House, then it is on http://www.blog.toppled.info/archives/65

This letter was written ten or more years ago, and I’ve just tried it again (with some minor updating to include email issues) on a new mailing list and it once again had the same positive results.  Which suggests maybe humour doesn’t age too much.

Tony Attwood

You can follow Hamilton House on Twitter: @HHMailings

Hamilton House Mailings Ltd reg number 2444392 VAT 354907535GB.  Phone 01536 399 000