There’s a story that does the rounds that says that 90% or more of people begin their purchasing process in search engines.

Now one has to be careful with these reports because one of the surveys that is often (wrongly) quoted is one that relates to local purchases.  The research also tends to confuse “all people” with “people who use the internet for searches”.

So, in essence, we should remember that 123% of all research on the internet is made up.  But even so…

The growth in the use of the search engine will come to an end one day, simply because the growth of broadband coverage will slow down, but for now it goes on and on.

Which is more than just a passing thought.  Because if you have a web site that has lots of copy on it about your area of activity, and which is growing day by day you will get more and more people reading it, because more and more people will find it through searches.

We’ve experimented with this idea, using a website in which a new short article of just a few hundred words is added each day, five days a week.    Each article is in fact nothing other than an advert.   After a year we are getting around 40,000 hits a month on that site – and since the site is never advertised these hits can only be as a result of people finding the site through searches.

The simplest way to do this is through putting up a blog – something you might have seen me say before.   But I now have learned to add a caveat – not just a blog, but a blog that is added to very regularly and which is full of key words.

If you would like to talk about how a blog can work, do give me a call on 01536 399 013.   And if you want to look at how a couple of blogs can work you can try either or both of these (they are very different):

www.blog.toppled.info (over 3000 hits a month – which means the old Toppled Bollard letters are getting more reads now than they did when we first published them)

www.badad.co.uk (reaching over 1000 hits in this, its second month).

Blogs can be part of our Velocity programme, and can be written by HHM for your company.  Details of Velocity are on www.velocity.ac

Hamilton House Mailings Ltd reg number 2444392 VAT 354907535GB.  Phone 01536 399 000.