If you have a web site and you have any concern about how high up the rankings it appears, these are times to be thinking and pondering.  As I have been pointing out in a few times Google has changed the way it ranks sites, in order to push sites with a huge amount of low quality data down the rankings.

That might seem irrelevant to you, but it is easy for sites to be mistaken for something they are not in the general mish-mash (to use Douglas Adams telling phrase) and as a result this, more than any other time, is the moment to put lots of high quality relevant text on your sites in order to force Google to recognise you as being of quality.

But there is something else happening in the background that you need to be aware of.  Although you might not heard of Blekko it is another
search engine with a certain following, and they have just gone further than Google, by banning over 1 million websites from the engine.

Now Google already ban a lot of web sites because of copyright infringement but not for low quality content.   But Google doesn’t like to be outdone on anything and in a move that was not reported much
outside of the sphere of those who study such matters for a living, Google is letting people ban sites they don’t like from their search results.

http://googleblog.blogspot.com/2011/03/hide-sites-to-find-more-of-what-you.html

Goggle is not currently using the domains people block as part of its ranking, but it is looking at the situation.   Goodness knows what happens when the campaigns start: block the Royal Family sites as Prince Andrew has a link to certain undesirable aliens.

Fortune magazine has suggested Google introduce a social block in which people can block the same sites that their friends have blocked.

The lesson is, you can’t just expect your site to sit there and do things for itself.  It needs an ever changing and developing content.


If you would like to talk about how this can be applied to your site, please call 01536 300 000 and we’ll do a review for you of where your site stands and how it might be developed.  No charge, no obligation, no
fruit drinks.   Well maybe one fruit drink.

Tony Attwood

Hamilton House Mailings Ltd reg number 2444392 VAT 354907535GB.  Phone 01536 399 000.