According to Marketing Week Royal Mail is looking at offering what it calls a payments by results offer.
It says it could mean that charities would pay according to how many new donors they attract or car dealers on the basis of new cars sold.

Royal Mail media director Mark Thompson says the offer would be a “real statement of intent” to marketers considering using direct mail for the first time or returning to the channel.

He adds that as a media owner, the Royal Mail needs to promote direct mail use over or integrated with other media channels.

This comes as RM has started to advertise its new Advertising Mail for direct postal mail (excluding things like statements and bill reminders) that will allow most firms to use DM with a price rise of just 2%, as opposed to the 10% plus for most post.

Hamilton House Mailings Ltd reg number 2444392 VAT 354907535GB.  Phone 01536 399 000.