Picking up the email addresses of people who visit your web site is certainly possible when you run an email campaign with a link to the site in it.

But there are a couple of issues that arise if you are going to do this.

The first is – what are you going to say?

In my view if you say anything along the lines, “I see you have been on our web site” then you are liable to see sales drop rather than rise, simply because no one likes to think that someone else knows where they have been browsing.   Even people who are fully aware that such actions can happen, don’t like to be reminded.

Once one has got the message right, then one is sitting on a hugely valuable resource.   An email campaign might just produce a modest number of people who have clicked through to your web site, but each campaign will produce more and more such people – and after a short while you will have an incredibly valuable email list.  This list will be made up of people who are interested enough in your product to go to your web site – and that means they are really positive prospects.

There’s a second benefit that this list brings.  It is possible to analyse all the people who have come to the site in this way, and through this pick up a really good profile of your potential customers.

If they are for the most part in a particular type of organisation, then you know that you should angle at least part of your web site to these people.

What’s more you will have a much clearer idea of which businesses or consumer groups you should be advertising to in the future – something that is very helpful if you are running a postal direct mail campaign as well as an email campaign.

If you would like to know more about how to pick up the email addresses of people who have visited your web site, and how to write to them – and indeed how to analyse their interests or the places in which they are working, please do get in touch.

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Tony Attwood

01536 399 000

Hamilton House Mailings.