A University of Melbourne study reported recently that consumers are 20% more trusting of websites than they were five years ago — while online shoppers are 30% less loyal to online businesses than in 2007.

Apparently the biggest source of frustration is the problem with finding relevant information on a website, and after that the fact that much information is simply deadly dull and boring.

So the simplest way to stop defection to other website is to be interesting.  As the report says, ”being pretty, but with nothing to say, is not enough.”

The research also found that if a website has poor navigation or access to information, or is slow (i.e. more than two seconds to download), potential customers are more likely to opt against purchasing and navigate to an alternate website.

And of course the thing that can slow a web site down most of all is… lots of pictures.

If you would like to talk about how you can get more life out of your web site, do give us a call.  01536 399 000.  You can also follows us on Twitter @HHMailings with many more articles than just appear here.

Tony Attwood

Hamilton House Mailings Ltd reg number 2444392 VAT 354907535GB.  Phone 01536 399 000.