What are the three things that take you up the Google rankings the fastest?

I know that every time I try and write about this subject I am corrected, and I will admit from the start that all my knowledge is just based on what has happened to the 100 or so sites that my company runs and the work we have done with a few dozen companies in this field.

So, based on my observations and practical experimentation on getting sites up the rankings in Google etc, I think high ranking sites are helped by

1.  Fast loading pages

2.  Lots of text saying relevant (but not low quality things)

3.  Links in to your articles and out to other people’s articles.

If you have got different experience I would love to hear from you, but let me amplify on points two and three.

Lots of simplistic text written by amateurs doesn’t help much, and some search engines have utterly removed sites of this nature.

Further, the old notion of a list of links to other sites being helpful seems to have long since become redundant, and what Google et al like are links from within articles to other articles.  Certainly when one of our sites got a link from a BBC.co.uk news page into an article within ours site, life got a lot more interesting.  We then linked back to their article, and that seemed to help again.

As I have intimated above I would not claim we are experts on search engine optimisation, but I think we know a bit, and each time I am corrected here, I do take note of the comments made and investigate further, and use the evidence provided to the benefit of our clients.

As a result of this, customers on our Velocity contracts (through which we work with them in partnership on all aspects of their marketing, including writing and sending out their emails etc) also get the benefit of our insights on their web sites and their rankings, including the re-writing of landing pages etc to help response rates and search engine position.

If you would like to know more about Velocity it is on www.velocity.ac or call 01536 399 000.

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Tony Attwood