Going up the rankings – one more point
I wrote about going up the rankings on Google the other day, and Ian Stirling wrote to me with this point:
I would add one thing. Activity, I notice when we do emails about events and lots of people click, in a short space of time, on to the ‘Events’ page its ranking goes. Not for weeks but for days.
I would completely agree with this. We run a couple of web sites which are used as experimental test beds for this sort of work – I have mentioned them before, they are both about Arsenal FC and they are listed at the end of this piece. Between them they now get around half a million page visits per month.
We know exactly what sort of story will get people in, in high numbers, and each time we run one of these our positioning rises, as Ian says, for a while.
We know that people will hit the site if we say that player x is about to sign for Arsenal, and indeed when we ran the story “Jádson Rodrigues da Silva in talks with Arsenal” we got exactly the effect we expected. A huge hike in hits, and a rise up the rankings.
Can this be done on all sites? I think the answer is yes – but one needs to study the site and the area of interest and see exactly what gets the rise in hit rates. In one way it takes us back to the old addage that the key words for selling anything are “sex”, “free” and “chocolates”. Use the right words and the response is good and you go up the rankings.
One bonus is that having gone up the rankings a bit, although there might be some slippage afterwards, quite often not all of the slippage is lost, simply because by being higher up the Google list, more people who find you through a search click on your link, and so you stay that bit higher.
Here’s our Arsenal sites:
www.blog.woolwicharsenal.co.uk
Do call if you would like to go further with this issue.
Tony
Hamilton House Mailings Ltd reg number 2444392 VAT 354907535GB. Phone 01536 399 000.