Getting a campaign off the ground and reaching a pre-set target number of customers often involves a fair amount of experimentation.  And sometimes there isn’t much time to do the experimentation and then get the result wanted.

For example, you might know exactly what you want to sell, but there might be several different elements within the product or service that could be the lead message.

You might want to promote on the incredible value you offer.  Or maybe the variety and choice.  Or maybe the fact of your firm’s reputation.  Or perhaps the benefits that accrue from using your product.

What we do know is that you can never promote on everything at once – and therefore testing is needed to find which is the lead issue that actually brings in the most sales.

Also there might be a debate sometimes on who you want to promote to – which person in the organisation is really going to make the decision?  Or should you promote to two people at once, so that they can come together and decide to buy from you?  Again experimentation is needed.

Working through all these options can take time, and time is not always something that you have.

We recognise that our Velocity service (www.velocity.ac) is geared to working at a steady pace, increasing the effectiveness of your marketing month by month.  What it is not geared up to is giving you a huge amount of marketing at the start so that you can undertake all these experiments and find out exactly which one works best for you.

Where this is the case we have the Accelerator.  Here we put forward a campaign with a set period of time (usually between two and four months) which has the clear aim of getting a set number of customers or clients for you in that time for a set fee.

Thus the Accelerator programme really attacks the market (without overloading it) using a variety of resources, and with a clear end in sight.

A typical Accelerator programme might therefore say that the aim is to generate 100 clients spending £3000 each with you, in four months.   Or perhaps 1000 clients spending £50 with you.  The programme will fit any target you have – we just have to agree it with you.

We then take that aim on, and work to it over the four months, for a set fee.  If we achieve the target easily, we’ll still keep going as agreed to bring in even more clients.  But if we slip behind we will redouble our marketing output – without extra charge to you.

A typical Accelerator programme can cost anything from £2000 to £10,000 depending on the volume of work, how much goes via email and how much by postal direct mail, and so on.

If you are interested, please do call 01536 399 000 and we’ll talk it through.

The key thing to remember is that the underlying approach of the Accelerator programme is the same as Velocity, but with a set target over a set amount of time.  It is the target that drives what we do.

Tony Attwood

Hamilton House Mailings Ltd reg number 2444392 VAT 354907535GB.  Phone 01536 399 000.