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Reports from the US show total advertising expenditures in the first six months of 2011 increased 3.2% from a year ago.  The feeling is that a similar rise is being experienced here.

Newspapers continue to fall, and radio seems to be having a tough time, but the rise of digital advertising continues – both in terms of straight email advertising and advertising in terms of internet.

It is the latter where the growth is coming through the exploitation of new ideas, ranging from the ones that I often mention such as implanting links and blogging, as well as other areas such as Facebook, Twitter and the like.

Tony

Hamilton House Mailings Ltd reg number 2444392 VAT 354907535GB.  Phone 01536 399 000.