I was writing the other day on the Education Marketing news group about how some companies like to try and sell lists which, how shall I put it….  are not quite what they seem.

Here’s an offer I got by email today – not for UK education lists, as I was discussing earlier this week, but even so, my point about being cautious is the same…

CONSUMER LISTS -  3 lists with over 4 million emails -> JUST $99!

These are all quality OPT-IN lists sold with UNLIMITED USE RIGHTS!

The simple rule is: is it possible for someone to get this number of opt in addresses, and then sell them for this price, all while making a profit?

In this case the answer is obviously no.  In some cases the maths is more complex, but all I can do is quote the old adage: if it looks too good to be true, it probably is.

Tony

Hamilton House Mailings Ltd reg number 2444392 VAT 354907535GB.  Phone 01536 399 000.