Hamilton House owns about 120 web sites – some of which turn up high in the rankings, some of which don’t – although it all depends on what search words you put in.

But positioning, is not, in my view, everything.  Having a web address that people can remember is good too.

For example we own www.emails.gs – something that invariably leads to a conversation of what “gs” means, and how did we get something as fundamental as “emails”.

I mention this because the Corporation of the city of London has announced it will apply for its own web domain for the city.  New York, Paris, Sydney, Rome and Berlin are all apparently doing it too.

This is all part of the change of approach from the American Internet Corporation for Assigned Names and Numbers (ICANN) which is now allowing firms that replace .com with their own name.   So you could, if you wanted to, go out and get .Money

What it probably won’t do however is help those people who buy such names to get up the rankings.  It will all be down to memory.

Which then takes us back to site like www.velocity.ac and www.theory.bz – sites that HHM owns.   These cost far less than the new types of name being offered.  I really wonder if the new names are a step too far.

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Tony Attwood