A recent Advertising Standards Authority ruling on the display of VAT exclusive prices took me by surprise.

I think most of us know that if you sell primarily to people who can’t get their VAT back (eg the public) then you have to put in VAT inclusive prices.

Warwick Castle advertised its visitor attractions saying

“Prices from £10.00 excluding VAT plus VAT £2.00, total £12.00”

That would seem to many, I suspect, as being perfectly clear.  But the ASA has ruled it is in breach of the code, even though it shows the final VAT inclusive fee.

If you would like to discuss any issue of advertising through the post, email or on web sites and blogs, please do call 01536 399 000 or write to Tony@hamilton-house.com

Tony Attwood

Hamilton House Mailings Ltd reg number 2444392 VAT 354907535GB.  Phone 01536 399 000.