I recently found an exceptionally good reason to use Twitter – as a backup when a web site goes down.

Of course web sites don’t go down that often, but when they do it is a pain and a half – and it can happen to anyone at any time.

It recently happened to some of our sites, and one great way around the problem that we had was through letting people know what was going on via Twitter.  Of course not every reader of our site also subscribed to us via Twitter, but quite a few did, and we quickly found that they were passing on the news of what was going on to others.  Quite a discussion started in fact.

Being on Twitter is just a tiny detail in terms of marketing, but then quite often marketing is made up of tiny details.

If you want to talk more, give me a call on 01536 399 000 – you can also follow us on Twitter @HHMailings and read the blog: www.blog.hamilton-house.com

Tony Attwood

Hamilton House Mailings Ltd reg number 2444392 VAT 354907535GB.  Phone 01536 399 000.