Google is changing the way it reports searches.  It will give more emphasis to recent events and regularly recurring events.

So the implication within Google is that readers  expect to see the most recent event, and not one from 50 years ago.

There will also be an advantage to pages that have frequent updates and regular changes of information.  

All of which means that the people and companies who update their web sites and blogs regularly are more likely to come out in a higher position in the rankings than those that leave their pages there.

You may feel this is unfair, since you are in a business that simply doesn’t move – but my view remains that it is possible to write about all forms of activity and productivity each day.   After all, one can hardly say that direct mail changes each day, and yet we find something new to say all the time (or at least that is my view of what is going on here!).

If you would like to talk about how to keep your blog or web site up the top of the Google rankings, do give us a call on 01536 399 000.   Likewise if you don’t have a blog, or you don’t have the power to update your web site regularly, we can certainly do that for you.

Building a web site can be incredibly low cost – details are on http://www.hamilton-house.com/webdesign.html

Similarly blogs can be very quick and simple and low cost to set up.  Details on http://www.hamilton-house.com/blogs

Taking you up the Google rankings is also part of the Velocity programme, if you wish to use that.  Details there are on www.velocity.ac

Tony Attwood