It has regularly been reported that Google makes endless changes to its search algorithm, most of them unannounced.  It is a battle of wits to outsmart those who try to manipulate the Google situation, to get their sites at the top of the page.

This is why it is always a dubious practice to hire someone knowledgeable in the “black arts” of tweaking a site just for Google.   Such people might well know what’s what today – but within a month of finishing the job you can find yourself left with a site that is slipping down the rankings.

What’s more, some tweaks for the sake of Google, might actually make the site less user friendly than it was in the first place.  In other words you go up the rankings, but then don’t get more sales.

Of course few firms suffer the extreme that I discovered with one of our clients a while ago – when I reported that I couldn’t get on their web site the company owner told me it was because he had one of the very best search engine optimisation companies working on it and they had probably taken it down for a short while as part of the changes.

I kept telling him that the site was down every day for a week, at which point he discovered that the guys had taken the money and run.

Now I am not suggesting that this happens a lot, of course, but I do think that for most companies search engine optimisation can be a lot simpler than you might think.

In essence it means writing lots and lots of articles about your products, service, and all the things around them – focussing much of the time on the way in which people might pose questions about your products or services.

If you want to go beyond that, try and get a real high flying site to link from themselves into one of your articles.

In the simplest of terms, that’s what you need to do.   Of course the writing of the articles takes a bit of skill and takes time - and that’s where we come in.   If you are interested, do give us a call.

We can even build the site for you – there’s details on http://www.hamilton-house.com/webdesign.html   Taking your web site up the rankings can also be part of the Velocity programme – we’ll be pleased to tell you more.

Do call 01536 399 000.

Tony Attwood