There is a growing tendency to ask questions in adverts. Nothing wrong with that. But NOT closed questions.

Closed questions can be answered yes or no, and invite the reader to turn away in boredom. Also they end up normally with the writer saying, “if you are answering yes, then…”

It is so obvious, so false, and it doesn’t work.

If you want to ask questions, ask open questions that cannot be answered yes or no.

Here’s a really bad example of how not to do it

Hi Tony

Have you ever considered a career or an additional income as a Foreign Exchange trader?

How would you like to learn the dynamic, powerful Forex strategies of me, Greg Secker – the world’s most successful currency trader coach, direct from one of my Elite Traders?

Are you excited by making an incredible income from Forex, but have no idea how to do it, ongoing?

Want to know how to automate your Forex Trades in just 20 minutes daily? So you simply set up, walk away and collect your profits at the end of the day?

How about getting the inside secrets on Forex Pivots? If you’ve traded FX before or even if you havent – the incredible money-making simplicity of this will blow you away

You can follow all our commentaries on good and bad advertising on Twitter @HHMailings. And if you would like to discuss how can best create adverts – or indeed how you can use our Velocity Service to help you create ads that work each time please do have a look at www.velocity.ac or call 01536 399 000.

Tony Attwood