Blogs have become a central part of marketing for many firms, because of the huge benefits they bring for very tiny costs.  Write a daily blog around issues relating to your product or service, and you will

a) get new clients (although not necessarily on day one)

b) rise up the rankings on google (ditto).

65% of B2B marketers are reported to use blogs for marketing representing a 27% increase in the past year alone.  The main reason for not blogging is generally thought to be a lack of understanding of what it is, or an uncertainty of how to do it.

Many firms do the blogging themselves, but others have some kind of a relationship with third party bloggers.   Marks & Spencer for example developed a campaign with a digital agency to get people who blog about fashion to write about their new collection.  

It’s a huge market, not least because some people on the edge of it have taken the notion of freedom of expression to extreme lengths – as revealed by the case of Crystal Cox, a blogger who has been sued by Obsidian Finance Group in the USA for defamation.  Her blog “Obsidian finance sucks” was sued by the firm for statements she made that appeared to be more factual than opinion.

But of course that is an extreme situation – if you are talking about your firm, or your firm’s position in the market, you are always going to be on safe ground.  And if you want to comment on what other’s are doing, you are likewise safe as long as you make sure that what you are saying is an opinion, not put out as a statement of fact.

If you would like to set up a blog, or develop your blog, or just explore what a blog is or what it does, do call 01536 399 000.

If you would like to see some of my blogs in operation, here’s a few extremes

www.blog.toppled.info – on humour in advertising

www.goodad.co.uk – reviewing other people’s adverts

www.blog.educationmarketing.org.uk – blog about selling to schools

www.blog.emiratesstadium.info – my blog on my football team.

Tony Attwood

Hamilton House Mailings Ltd reg number 2444392 VAT 354907535GB.  Phone 01536 399 000.