We can none of us afford the sort of promotional activity that Google engages in, but it is always worth keeping an eye on Google because they tend to know exactly what works. Put the other way around, Google tends to avoid marketing that does not work.

So here’s their current idea. Google is paying bloggers to run posts promoting its Google Chrome browser.

Which is rather interesting because Google has always been officially against paid links – although this is what they are getting here.

But it seems that they really do know a good idea when they see one, and blogs that mention their product in a positive way is apparently seen by Google as a good thing.

What is interesting is that some of the bloggers text really isn’t that good (at least in my opinion, and in the opinion of a couple of other commentators who have picked up on the story).

I suspect Google know that while good copy is better than average copy, average blog copy is better than none at all.

The fact is that it is increasingly widely recognised that blogging is a very good way of getting the message across.

There’s more on blogs at http://www.hamilton-house.com/blogs

And you can follow us on Twitter @HHMailings

Tony Attwood