Everyone says, “you must have a web site” and of course this is true.

But, inevitably, that simple message doesn’t tell you everything. For really you need to go a bit further.

First off, you need to keep adding to your web site if at all possible. You can either do this by adding new pages about your products, or you can do it by having a blog with regular new pages added to it.

I know that this might sound tedious and difficult, but in fact it isn’t once you get the hang of it. And remember, that sites that are regularly adding pages of good original information will always go up the search engine rankings, and attract readers who might otherwise have not found you.

Second, you need to have landing pages for your email adverts.

These pages are not the same as your home page (the page that says who you are, and what you do), for the landing pages are written directly in relation to individual email adverts. If your product is one that needs to be seen, you might well put the benefits of the product in the email, and the pictures on the web site.

Finally there is the issue of the blog. Blogs can bring in huge numbers of enquiries – and they can do this quite often by reusing copy that has been created originally for email and post advertisements. (There are some examples of blogs in our links below, if you want to see some examples).

Hamilton House can certainly help you create a web site, a blog, and indeed new landing pages for a blog, all at prices that will be well below what you might imagine.

If you are starting out on a web site for the first time, or if you have had a web site before and are finding the designer a difficult person to stay in touch with, you’ll find this page helpful: http://www.hamilton-house.com/webdesign.html

If you want to know more about blogs, then you will find information on http://www.hamilton-house.com/blogs

Last, if you would like to make the development of your web site or blog part of a larger marketing package, we can certainly do this through our Velocity programme. You will find details of that at www.velocity.ac