To ask me, “how come you claim know how to sell to schools when other firms don’t?” is, I think, a perfectly reasonable question.

The reason is that Hamilton House does something that (I believe) no other educational mailing house does.

We have, within the group, a number of companies that sell to schools. Naturally we write the adverts for these companies in-house, and when writing these adverts my colleagues and I do some experimentation.

In short we try out ideas that we would not try with our clients, because they are thus far not proven to work.

Some of them don’t work – but the only loser in such a circumstance is ourselves – we are using up our resources and failing to sell many of our products. We don’t like it, but we learn.

We have four product areas in which we sell…

Courses
Books
CDs and downloads
Clothing

and we advertise these through the post and through email and on our web sites very regularly.

Last year we also started to publish non-education books, to learn more about how those markets work and more specifically how the advertising within them works.

What we consistently find is that the lessons learned in selling one of those products can be transferred to selling the other three. There are set rules about selling to teachers, and these are the rules we use when creating adverts for others.

If you want to know about any of these ideas in particular, do give us a call, but if you are reading these notes regularly, you will find them here.

If you want to get alerts for each new item we publish these are on Twitter @HHMailings and then on www.blog.educationmarketing.org.uk If you would like to know about the services we offer they are outlined on http://www.educationmarketing.org.uk/Services.html

Tony Attwood

Hamilton House Mailings Ltd reg number 2444392 VAT 354907535GB. Phone 01536 399 000.